The LG Action Sports Championships is produced by ASA Events.

About ASA Events
A leader in the action sports industry since 1994, ASA Events, headquartered in Marina del Rey, CA, is the largest action sports event and television production company in the U.S. In 2004, ASA Events will execute more than 250 events in 21 countries that feature skateboarding, BMX, freestyle motocross and inline skating, ranging from large-scale contests, to a variety of smaller competitions, grassroots demonstrations, exhibitions and tours. ASA Events also produces more than 100 network television programs each year that highlight the world of action sports and its athletes.

ASA Events produces a high volume of action sports exhibitions, tours and clinics each year in skateboarding, BMX and inline. The company manages nearly 200 live 'vert' and 'street' demos each year for corporate events, fairs, festivals, theme parks, music tours, retail appearances, sports venues, sales functions, trade shows, product launches, publicity tours, sports teams, racetracks, malls, etc..

Our Mobile Skatepark Series (MSS) is a premier series of action sports and music festivals. Each MSS event features top-level televised competition in skateboarding, freestyle BMX and inline skating as well as live music, video games, an open skatepark for kids to skate with the pros and other elements that celebrate the culture of today's youth.

ASA Events focuses on building strategic marketing partnerships in and around action sports. We have structured programs with a number of companies since 1994 and every deal has been different in its objectives and components. Action sports is the mechanism we use to reach young, hip consumers, but in the end, we are a lifestyle marketing company that has flourished organically and authentically within the action sports arena.

For more information, visit the ASA website at www.ASAevents.com or contact Rick Bratman at (310) 823-1865 x303.

About LG Electronics
LG Electronics, Inc. (066570KS) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics comprises three main business companies: Digital Display & Media, Digital Appliance, Telecommunication Equipment & Handset.

The LG Telecommunication Equipment & Handset Company provides total solutions ranging from wired and wireless handsets to telecommunication equipment. The company is a leader in the innovation and development of cutting-edge technologies in next-generation wireless telecommunications and is steadily expanding its global market share in 3G (WCDMA / cdma2000) wireless systems.

LG Electronics’ goal is to enable the intelligent networking of digital products that will make consumers’ lives better than ever.

For more information, please visit www.lgusa.com.